Do I have to work absolutely on brief?
One of the things that make jovoto so special is the fact that
you have more freedom in developing your idea - this is not agency
work!
With jovoto you can try things out, experiment with ideas, and let
your creativity run wild. Of course, this doesn’t mean that
the briefing is irrelevant. We will always advise you to take the
briefing into consideration carefully. But you should also feel
free to surprise us and the client if you have a brilliant
idea.
We discussed the matter in this blog post.